Advertising in Wired iPad app

John Gruber:

Neven Mrgan:

The Wired app looks great but holy effin christ, I forgot just how many ads magazines have these days. How much would an ad-free issue cost?

The inordinate number of ads added to the feeling that I was swiping rather than reading for much of the issue. I agreeĀ with this, too.

That’s the whole point of these ads. What is the purpose of an ad you can ignore from a mile off? I don’t even look at google ads or flash banners, let alone click them.