But there’s so much more that Google can do to help you by sharing more of your information with … well, you. We can make search better —figuring out what you really mean when you type in Apple, Jaguar or Pink. We can provide more relevant ads too. For example, it’s January, but maybe you’re not a gym person, so fitness ads aren’t that useful to you. We can provide reminders that you’re going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day.
Talk about sugarcoating. Google almost makes it sound like they are doing it all for you. That they are trying to make your life better by tracking you, everywhere you go. That heavily filtering your search results based on what they know about you —or what they want you to know about (it’s all pretty blurry from where I’m standing), is a good thing.
This stuff matters.
Google. You. Are. Scaring. Me.